Have you ever applied these three steps for Facebook advertising?
1. Target
2. Hook
3. Convert
1. Target:
Within the sales and marketing world, a target audience is a specific group of people who are most likely to desire the products or services that you offer. Some examples of target audience criteria may include gender, location, emotional or familial issues, hobbies, etc.In the following paragraph, I will detail HOW to target your specific prospective customers/target audience.
2. Hook:
The hook is the tactic that you use to achieve contact with your audience, gaining contact through something like an instant messenger, an e-mail, or phone numbers.
In this technologically advanced age, achieving continued contact with your audience is very easy, but the ability to convert them from contacts into buyers requires a marketer to actively put in an effort in order to make it occur.
Your audience does not immediately buy your product at first glance. You need to create something attractive about your product or service which will hook their positive attention. No one is going to buy your product without first gaining a positive impression of your product.
3. Convert:
Conversion is the process that is used to encourage your target audience to become consumers of your products or services.This process may include, for instance, an offered coupon, discount, or a buy one get one for free deal. Once one of these deals attract your customer, and they decide to buy your product, that converts your prospective customer into paying customers.
If they have not been converted into paying customers yet, you need to convert them into a consumer who uses your updated useful information related to the product or service that you sell.
Once these consumers view you as valued source, your relationship with them will build, and you will become a trusted brand. Eventually, they may consider buying from you.Converting Audiences
There are two types of converting audiences – high converting audiences, and low converting audiences.
You do not want to waste time and effort by spending time and money on the wrong audiences. Therefore, you must identify which audiences are low converting audiences, and which are high converting audiences. Targeting high converting audiences is the key to high sales conversion.
You may not get it right 100% of the time, analyzing and qualifying audiences, but in this way, you are doing the best that you can to prevent wasting time and effort chasing the wrong prospective customers.
To determine whether a group is a low or high converting audience is not as difficult as you think.
A. Low converting audiences
What factors can you use to determine which audiences are low converting audiences? You can ask this question:
• Does your product fit with the audience’s demographic (age, and gender), interest?
For example, let’s say that you are selling above-ground swimming pools, which are most likely to be purchased by married couples with children between the ages of 6 and 8. After creating the interest column of “swimming pool”, you can see the data below:
Age 18-24: Not your target audience – therefore, they are low converting
Age 25-34: Your target audience – therefore, they are a converting audience
Age 35-44: less likely to be your target audiences – therefore, they are also a low converting audience
Then you can focus on “Demographics,” to identify your high converting audiences by typing “Parents with early school-age children.” (See Figure 2)
B. High converting audiences
Data reveals that your main target audience for interest in above-ground swimming pools is a group of people who are married, 25-34 years of age.
Finally, you can save your criteria, creating an audience size with the potential reach of 14,000 prospective customers.
These people are those who are most likely to convert into paying customers, after you use the hook method, and nurture your relationship with them. They are a group of people who fit the criteria of those most likely to benefit from your products. They may be in trouble and looking for a solution, or they may just be looking for something like your product for more pleasant reasons.
Whenever one of that group of 14,000 replies to your ad, you will receive their messenger contact, which will eventually be translated to your booking sales income.