How To Beat Your Competitors Online
Targeting the right leads + Consistent relationships with leads = boosting successful sales
Most of us prefer to buy rather than to sell. Buying is easier than selling, and humans are attracted to actions that require minimal effort for greater reward. People tend to think along these patterns:
Question: How much or how many I can buy? Answer: As much or many as I can.
Question: How much or how many I can sell? Answer: Uncertainty.
People buy things every day. Therefore, you don’t have so much to worry about. “Can I sell this or that?” is not a necessary. Instead, ask yourself several questions that matter more in the terms of successful sales:
- How many sales do I need to make to have a large enough profit margin?
- Which tools and processes do I need to find the best leads?
- How am I going to build a consistent relationship with those leads?
- When should I ask those leads to buy?
The Right Leads
Choosing the right leads (contacts) to help you sell your product or services to is incredibly important for the beginning stage of the sales process.
Identifying the best leads will not waste your time, and it will save more on the budget for your marketing costs. The outcome of shifting your focus from extensive marketing to finding the best leads is definitely worth the effort. Qualified Leads which match your products’ target audience will have a higher buying rate.
Finding the right leads is all about building and increasing your sales relationships. For example, let’s say that you sell cosmetic products, and your niche market is female, preferably in their late teens-early twenties. Once you found a way to reach that particular audience, and offer them rewards for spreading information about your cosmetics to their friends, your relationship with your audience has begun.
Consistent Relationships With Your Leads
Perhaps, you have had the experience of making your purchasing decisions based on a relationship with a particular seller, possibly including extra values such as gifts or rewards within the relationship. Did you find that it was difficult to reject a product from that seller, who you already know, especially since you know that they offer bonus products or services with your purchases?
Relationships with consumers are not only about one time offer value, but about continuing to offer products or services that your audience cares about. By adding to this relationship by providing professional communications with your company along the way, you can create a positive relationship with the consumer.
This relationship has an important effect on their emotional buying. The positive emotions build through your relationship with the consumer leads the consumer to choose your products and services more often.
Once the consumer knows that their increased participation in this business to consumer relationship will add value to their purchases, the combination of the relationship and the positive associated emotions makes it difficult for the consumer to reject your products or services.
Many salespeople and business owners feel a great deal of pressure, because they feel that they are not able to make enough sales. That stress is not because they aren’t trying hard enough, but perhaps because they missed an essential stage of the relationship building process in the progression of their own sales methods.
Benefits from the digital sales process
- Saving from the costs of marketing
- Reducing the cost of hiring sales people but still receiving a positive result
- Eliminating all of the headaches from managing and supervising sales teams
- Gaining more free time for hobbies
- Gaining a more accurate sales-forecast based on responses from your leads
- Avoiding irritating prospective customers with cold calling and follow up calls
- Developing the motivation to finish your work and be more productive
- You don’t need salespeople to hunt your prospective customers. The targeted audience comes to you, first.
Let’s say that you have 5,000 targeted prospects to follow up. How many salespeople would you need to employ in order to follow up? How long is it going to take, and how much is it going to cost you for each telephone call? How are you going to manage the sales follow-up report? How much time and effort are you going to put into coaching your people?
ROI – Returns on Investments
To begin running a modern sales campaign, targeting your audience in a wide market where there is a great deal of traffic, you may spend more than 2,000 USD renting promoting space per day (this doesn’t even include the costs of printing marketing material!).
The ROI (Returns on Investments) from this campaign is measured by the number of phone numbers collected from prospective customers. Phone numbers are important sales tools, but calling your prospective customer repeatedly, in order to follow up, is likely to irritate your prospective customer and cost you time and money. With this type of campaign, there is still more spending to do before you can profit. Your sales will increase significantly, as long as you know how to convert these leads into qualified customers.
In this case, the ROI is measured by messenger leads that you get from subscribing audiences, who are willing to make purchases at a later date.
The 100 leads that you get from this process becomes booking sales income, or booking PO (Purchasing Order) in the near future.
Every dollar you spend on click-to-messenger ad leads directly to the total messenger leads that you get. The more you keep nurturing those leads by offering more value, the more sales you will get.
All you need to do is be ready to figure out how you are going to build a messenger lead list, and build relationship within your list.